Seoul Pop-up Stores in June
It’s almost impossible to get bored in Seoul since there are always some kind of event going on somewhere in the city. But there’s one neighborhood in particular where it seems that a pop-up store is opening every other day… We are obviously talking about Seongsu-dong. As you’ll walk in this area you’ll be bond to come across one if not multiple pop-up stores, don’t hesitate to enter them as they usually offer free gifts or samples. While exploring and pop-up hunting in Seongsu-dong, don’t forget to stop by the cute cafes this area also has to offer.
If you are in Seoul during the month of June, these are Pop-up stores that you shouldn’t miss
JENNIE ‘Jentle Salon’
Discover the 3rd eyewear collaboration between Gentle Monster x JENNIE from Blackpink.
📷 Photo credit: gentlemonster.com
📅 05.01-06.30 📍50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul ⌚ Everyday 11:00 – 21:00
Braye
Braye is opening its first pop-up store. Newly launched in 2024, this makeup brand takes us in a universe of ‘rough beauty’ and ‘effortless elegance’.
📷 Photo credit : @braye.official on Instagram
📅 06.10-06.23 📍33 Yeonmujang-gil, Seongdong-gu, Seoul ⌚ everyday 11:00 – 19:00 (last entrance at 18:30)
The Saem
The Saem is opening its first pop-up store as well, themed around their ‘Cover Perfection Triple Pot Concealer’ which won beauty awards and is currently number one in Olive Young.
📷 Photo credit: thesaemcosmetic.com
📅 06.07-06.23 📍5 Yeonmujang 17-gil, Seongdong-gu, Seoul 1F ⌚ Everyday 12:00 – 20:00
⚠ Reservation required on Naver
HINCE <Blue Dive>
<Blue Dive> is the summer theme for Hince latest pop-up store; bringing a refreshing feeling during those hot summer days. Park Sunghoon from the k-pop group ENHYPEN is the new face of Hince so naturally he is present on a lot of posters in the store.
📷 Photo Credit: @hince_official on Instagram
📅 06.14-06.23 📍1F, Cafe 517Lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul ⌚ Everyday 11:00 – 21:00
⚠ Pre-booking is highly recommended, walk-in visit visits are possible depending on the situation on site.
Naming Cosmetics
Naming Cosmetics is opening their first pop-up store with a theme revolving around space.
📷 Photo Credit: m.naming.co.kr
📅 06.21-06.23 and 06.28-06.30 📍53 Seoulsup-gil, Seongdong-gu, Seoul ⌚ Friday to Sunday 11:00-19:00
⚠ Pre-booking is highly recommended, walk-in visit visits are possible depending on the situation on site.
Dior Beauty
The DIORIVIERA Pop Up store is inspired by a warm summer on the French Riviera in the South of France. Come discover their luxury collection and enjoy a cocktail by the pool in the middle of Seoul.
📷 Photo Credit: public.diorbeautyevent.co.kr
📅 05.31-06.30 📍9-13 Yeonmujang 5-gil, Seongdong-gu, Seoul ⌚ Mon-Thu 11:00 – 19:30 Fri-Sun 10:00-19:30 (last entry at 19:00)
⚠ Pre-booking required >> Click Here
Nolie
Nolie is a young body care brand that celebrated its first year since launching not too long ago. Discover their (very) green universe and their products in a newly opened pop-up store in Hongdae.
📷 Photo Credit: @nolie__official on Instagram
📅 06.14-07.04 📍AK Plaza Hongdae, 188 Yanghwa-ro, Mapo-gu, Seoul ⌚ Everyday 11:00 – 22:00
Chi
Discover the beauty products and delicious fragrances inspired by Korean scents and aesthetics in the Chi pop-up store.
📷 Photo Credit: @chi.seoul on Instagram
📅 05.24-08.18 📍89 Yeonmujang-gil, Seongdong-gu, Seoul ⌚ Everyday 11:30 – 20:00
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