[In the News] KoreaTravelEasy Featured in Forbes Korea!
[Forbes Korea] KoreaTravelEasy CEO Sang Eun (Amy) Bae: “Travel is Ultimately About Data”
Featured in Forbes Korea (포브스코리아) • May 2026 Issue
We are thrilled to share that KoreaTravelEasy (KTE) and our CEO, Sang Eun (Amy) Bae, were recently featured in an exclusive interview with Forbes Korea! The article highlights the founding story of KTE, our data-driven approach to the tourism industry, and how we are transforming the way international travelers experience K-Culture.
✨ Key Highlights from the Interview
- The Birth of ‘Korea Travel Easy’:
Drawing from her experience of traveling abroad over 100 times, Sang Eun (Amy) Bae noticed a significant gap in the market. While international tourists had access to abundant information about Korea, booking local activities and tours was incredibly difficult. She founded KoreaTravelEasy in 2016 to bridge this gap and literally make “traveling in Korea easy.” - A Data-Driven Travel Platform:
Moving beyond mere intuition, KTE utilizes real traveler behavioral data—from searches to clicks to final bookings. This allows KTE to accurately understand global travelers’ needs and continuously optimize its customized services. - Connecting K-Culture to Real Experiences:
Travel trends have shifted from simple sightseeing to pursuing personal tastes such as K-Pop, K-Dramas, and K-Beauty. KTE specializes in “Content Tourism,” transforming these specialized interests into seamless, actionable travel itineraries for both individuals and corporate groups.
“The starting point of a journey is experiencing what you love. Whether it’s K-Pop, K-Dramas, or K-Beauty, our role is to connect those passions to actual visits and expand them into sustainable tourism.”
— Sang Eun (Amy) Bae, CEO of KoreaTravelEasy
At KoreaTravelEasy, we will continue to focus on creating the best travel experiences in Korea for our global friends.